Evidence Over Intuition
I don't rely on intuition. I analyze proven patterns across similar services to build a solid, evidence-based information architecture. Facts, not personal preferences, are the starting point of every design decision.
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> Mission briefing_
The digital world is infected — tangled information, lost users, screens nobody can read. I'm Soomin Park, a UI/UX designer who restores each sector with design and code.
// Core directives
UI/UX is a continuous loop of these three principles. It means empathizing with the user's goals and frustrations, translating them into intuitive interfaces, and ultimately bridging the gap between the service and the user.
More often than not, stripping away excess color and ornamentation is exactly what makes the content readable and the user journey clear.
Having experienced the different cultures and trends of Seoul and Vancouver, I've designed better user experiences through a range of perspectives. I focus on understanding and connecting different environments, crafting design that anyone can use intuitively.
// Loadout
Every project brings a different industry, user base, and budget. Yet I consistently rely on these five core principles.
I don't rely on intuition. I analyze proven patterns across similar services to build a solid, evidence-based information architecture. Facts, not personal preferences, are the starting point of every design decision.
Public institutions need trust and accessibility. E-commerce relies on discovery and conversion rate. B2B software demands efficiency in repeated tasks. I don't use a single playbook — I define what makes each specific service succeed and design toward that standard.
The most-clicked button, the point where users drop off, the complaints that land in support — users always leave clues. I dig through analytics and usage history before assuming what actually needs fixing.
A public service for a broad demographic needs larger type and a simpler path. A dashboard used daily by professionals needs higher data density and fewer clicks. Defining exactly who's behind the screen is the first step of every design.
Tools and expectations move fast. I fold AI into my own workflow to validate prototypes quickly, design with the frontend build in mind, and keep exploring how new technology can extend the user experience. Design that stands still goes stale fast.
Every sector is a real project. Opening a mission file restores that sector — restore them all and the world is saved.

When a new sector calls for help, I deploy. From the first sketch to the last pixel — let's walk it together.
export const operator = {name: 'Soomin Park',class: 'UI·UX Designer / FE',base: 'Seoul ⇄ Vancouver',stack: ['Figma', 'React', 'AI'],sectors: 10,restored: 0/10,status: 'on call',};
